Keyword Research – The cornerstone of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Almost every aspect of website development revolves delicately around carefully chosen and strategically placed keywords.

The art of keyword selection: SEO is a high steaks undertaking, starting with complex process of keyword selection.

Engagement intent searches: With such extreme competition and so much on the line, you need the experience of Social Power to craft the most effective tactics and implementation.

Our Process of Action Keyword Research

Make a list

We start with the obvious: Make a list of the keywords you can think of that a potential customer or client might use when searching for your products or services.

Google Search Analysis

We’ll then run these keywords through our selection process to continue brainstorming and building the raw keyword list. Next we take this list and use Google’s special Keyword API Suggestion tool to learn the actual monthly search volume for each of these keywords.

Keyword Selection

The next step is to evaluate Google’s suggestions and further confer with you. Here is where the Nuggets of Gold are found! Primary and secondary keywords are selected and integrated into the campaign.

Keywords & Sales Funnels

Selecting the right keywords and keyword phrases is just the beginning. Knowing where and how to deploy them so the search engine spiders find and index them is where the hard science behind Search Engine Optimization (SEO) comes into play.

Looking beyond the obvious broad based keywords, we then match very specific search terms with calls to action resulting in targeted sales funnels.

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Make a list

We start with the obvious: Make a list of the keywords you can think of that a potential customer or client might use when searching for your products or services.

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